⚡ Y Combinator explains how to price B2B software correctly

Always factor in your cost and the market competition.

Avoid underpricing, unless you have a solid plan to reduce costs.

✨ Differentiate your product rather than engaging in price wars.

Choose clear, easy-to-understand pricing strategies like flat fees, per-seat, or usage-based pricing.

Offer free trials or pilots to gain traction, and be ready to increase prices as you grow.

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