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In partnership with
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In This Edition:
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The Startup Metrics Most
Founders Miss
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OpenAI’s Next Move Will
Shake Tech
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Saying “No” Might Be Your
Growth Advantage
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The Secret Weapon Top
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️ Why Smart Founders Stop
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The Startup
Metrics Most
Founders
Miss
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Are You
Tracking the
Right Startup
Metrics to Drive
Sustainable
Growth?
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If you’re a
startup founder,
investor, or an
aspiring
entrepreneur,
you’ve probably
wondered: What
metrics really
matter in building
a successful,
scalable business?
With countless
numbers and ratios
floating
around—from
customer
acquisition cost
to lifetime value,
churn rates to
monthly recurring
revenue—it’s easy
to get lost in the
data jungle. But
the truth is, not
all metrics are
created equal.
Knowing which ones
to measure—and
when—can make the
difference between
rapid growth and
painful
plateau.
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That’s why having
a clear framework
and understanding
of startup metrics
is critical.
Metrics aren’t
just numbers;
they’re your eyes
and ears into how
your product
delivers value to
customers, how
efficient your
operations are,
and how attractive
your business is
to
investors.
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The North Star
Metric: Your
Guiding Light
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At the heart of
every thriving
startup is a North
Star Metric
(NSM)—a single key
indicator that
best captures the
core value your
product delivers.
It might be daily
active users,
annual revenue, or
something uniquely
tied to your
business model.
Having this focus
ensures every team
member works
toward the same
goal, driving
product decisions
and growth
strategies
coherently.
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Metrics
Tailored to Your
Startup’s Stage
and Industry
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Whether you’re in
fintech, deep
tech,
marketplaces, or
consumer health,
different metrics
highlight unique
aspects of your
business at
various growth
stages:
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In early
stages,
Proofs of
Concept
(PoCs) and
customer
activation
rates signal
market
interest.
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At seed and
Series A,
customer
acquisition
costs and
churn rates
become vital
to gauge
unit
economics.
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Mature
startups
focus on
retention,
referral
rates, and
sustainable
revenue
growth.
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️ The AARRR
Framework:
Mapping the
Customer
Journey
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Think of metrics
as a map of your
customer’s journey
through
Acquisition,
Activation,
Retention,
Revenue, and
Referral (AARRR).
This funnel helps
you diagnose
what’s working and
what needs
improvement—from
attracting
visitors to
converting them
into loyal
advocates.
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Common
Benchmarks to
Guide You
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Good startups
track conversion
rates above 5%,
virality
coefficients above
0.25 for organic
growth, and
maintain lifetime
value to customer
acquisition cost
ratios (LTV:CAC)
of at least 3x.
They manage churn
proactively,
target retention
rates near 80%,
and focus on
sustainable growth
rather than vanity
metrics.
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Why It
Matters
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Without the right
metrics, you’re
flying blind. With
them, every
decision becomes
informed, every
pivot gains
confidence, and
every investment
tells a persuasive
story. Metrics
drive continuous
improvement and
prove your
startup’s true
worth—not just to
investors, but to
your team and
customers.
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Want to dive
deeper and get an
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customized for
your startup’s
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OpenAI’s
Strategic
Shift Beyond
ChatGPT
Begins
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OpenAI isn’t
stopping at
ChatGPT — it’s
coming for the
entire tech
stack.
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Fresh off the
success of its
social app Sora
and developer
platform, OpenAI
just dropped Atlas, a new AI-driven
web browser that
fuses chat,
search, and
commerce into one
seamless
experience. It’s
the company’s
boldest jab yet at
Google, Apple,
Microsoft — and
anyone else
claiming a piece
of your digital
life.
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Atlas turns every
search into a
conversation. Sora 2
is already
challenging Meta
and TikTok. Its
in-chat app
marketplace now
rivals Apple’s App
Store. And its
retail collabs
with Walmart, Etsy, and Shopify
let you go from
chat to checkout
instantly.
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Behind the
scenes, Jony Ive’s
hardware team is
cooking up smart
glasses, speakers,
and wearables as
OpenAI’s $5B bet
on becoming the next Apple
takes shape. With
regulators easing
off and a
trillion-dollar
expansion ahead,
the company’s
quest to own the
future of
interaction is
only
accelerating.
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The question
isn’t whether
OpenAI will
reshape tech —
it’s how fast
it’ll happen.
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Dive into Axios’
full analysis of
OpenAI’s empire
play: OpenAI’s
everything-company
ambition
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