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In This Edition:
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-
The Smart Marketer’s
Playbook While Harnessing
the Power of AI
-
Best AI Image Generators
You Need to Try
-
Is the Creator Economy
the Future of Work?
-
AI Tools To Boost Your
Productivity
-
Investment &
Fundraising
-
️ Web Picks
-
Startup News
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AI MARKETING
STRATEGY
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The Smart
Marketer’s
Playbook While
Harnessing the
Power of AI
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The generative AI
market
is witnessing
unprecedented
growth, with the
leading companies
in the sector
expanding at over 900%
year-over-year,
even after
surpassing $100M+
in annual
recurring revenue
(ARR).
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In 2023, the
total revenue for
the generative AI
market reached $3.1 billion, showcasing a
staggering growth
rate of 910%, while the
overall market
valuation climbed
to approximately $115 billion, with a growth
rate of 390%.
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Are you
leveraging
artificial
intelligence in
your marketing
strategies?
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As a marketing
professional, have
you weighed the
potential risks
against the
exciting prospects
of integrating AI
into your
business?
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While the
adoption of AI,
particularly in
the realm of
marketing,
promises numerous
advantages, such
as enhanced
efficiency and
novel insights, it
also introduces
several challenges
that could impact
your brand
significantly.
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Key
Insights:
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Key risks
include
potential
intellectual
property and
copyright
violations,
and the
dilution of
a brand's
unique
voice.
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Despite
these
challenges,
risks can be
managed
through
proactive
strategies
and expert
guidance.
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Marketing
professionals
must
thoroughly
understand
the
implications
of AI to
navigate its
complexities
and maximize
its
benefits.
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Why This is
Important:
Acknowledging
these risks
doesn't imply that
they can't be
managed. Marketing
experts are
actively
discussing the
pitfalls of
generative AI in
marketing and
offering valuable
strategies to
circumvent these
challenges.
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By understanding
the complexities
and maintaining a
proactive
approach, leaders
can effectively
mitigate these
risks and harness
the full potential
of AI in
marketing.
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Let's delve into what these
risks entail
and explore
expert
recommendations
on navigating the
AI landscape
safely and
effectively.
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AI RESOURCES
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Best AI Image
Generators You
Need to Try
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The global AI
image
generator
market
size
is projected to
grow to USD
917,448 thousand
by 2030.
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AI image
generators
represent a
groundbreaking
intersection of
technology and
creativity,
allowing anyone to
transform simple
text prompts into
stunning visual
art within mere
seconds.
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But how do these
AI image
generators
actually work?
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Can a few typed
words really turn
into a beautiful
piece of digital
artwork?
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And more
intriguingly, what
could you create
if you had the
power to instantly
bring your
imaginations to
life?
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Ready to explore
the world of
AI-powered
creativity?
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Click here to
discover the
best AI image
generators
that will unlock
your artistic
potential and
transform your
ideas into
stunning visuals.
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Don't miss out on
the future of
art—start creating
today!
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AI INSIGHTS
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Is the Creator
Economy the
Future of
Work?
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The Creator
Economy could
indeed represent a
significant aspect
of the future of
work, especially
as traditional job
landscapes evolve
and digital
platforms become
more integrated
into our daily
lives.
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The creator
economy has
emerged as a
pivotal force in
the digital
landscape,
reshaping how
content is
created, consumed,
and monetized.
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As highlighted in
recent research by Goldman
Sachs, which forecasts
a dramatic
escalation in its
market size—from $250 billion
today to $480 billion
by 2027.
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Key
Insights:
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Drivers
of
Growth:
The growth
correlates
with
increased
global
digital
advertising
spend. Key
factors
include
higher
digital
media
consumption,
advanced
technology
facilitating
content
creation,
and
monetization
through
advertising
on platforms
like TikTok,
Facebook,
and
YouTube.
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Influencer
Marketing
Dominates:
About 70%
of creators'
income comes
from direct
brand deals,
with
influencers
primarily
earning
through
branding
deals, ad
revenue
shares, and
direct
payments
such as
subscriptions
and
donations.
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Stable
Professional
Creator
Segment:
Despite
overall
growth, the
proportion
of creators
earning over $100,000
annually
(considered
professionals)
is expected
to remain at 4%.
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Compound
Annual
Growth
Rate:
The number
of global
creators is
anticipated
to increase
at a 10-20%
compound
annual
growth
rate
over the
next five
years.
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Why This is
Important:
This underscores
the substantial
economic
opportunities
within the creator
economy,
highlighting its
role in shaping
future digital and
advertising
landscapes.
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Whether you're
aiming to develop
your brand, widen
your audience, or
just explore
fresh, innovative
content, now is
the ideal moment
to leverage content
marketing
software
and a
comprehensive set of
content
creation
tools.
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AI Tools To
Boost Your
Productivity
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✅ Intrvu
Space:
Easily conduct
AI-driven
conversational
interviews, create
detailed objective
reports, and
automate approvals
seamlessly.
✅ Eggnog:
Create AI videos
with consistent
characters.
✅ HitPaw
Edimakor:
Effortlessly edit
videos, audios,
and images with a
user-friendly
drag-and-drop
interface.
✅ Winware:
Use AI to capture
high-quality leads
from your content
in just five
minutes of setup
time.
✅ Chatbot
Arena:
Compare features,
prices, and
functionalities to
find the best
chatbot builder
for your specific
needs.
✅ Scrap:
Browse websites,
collect any data,
and send them
wherever you
want.
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View
More
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