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In This Edition:
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-
How is AI Revolutionizing
Growth Marketing
Strategies?
-
How to Win Sponsors for
Your Newsletter with Cold
Emails
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How to Create Interactive
Charts with GPT-4o
-
⚡ AI Tools To Boost Your
Productivity
-
Investment &
Fundraising
-
Web Picks
-
Startup News
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GROWTH
STRATEGY
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How is AI
Revolutionizing
Growth Marketing
Strategies?
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According to the
latest Digital
Intelligence
Briefing by Adobe,
top-performing
companies are
significantly more
likely to utilize
AI in their
marketing
strategies, with 28%
adopting such
technologies
compared to only
12% among their
lower-performing
counterparts.
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This year,
retailers are set
to spend
approximately $5.9
billion on
AI-driven
marketing and
customer service
solutions, aiming
to enhance the
shopping
experience for
consumers, as
reported by
IDC.
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In the realm of
Financial
Services,
marketers are at
the forefront of
adopting AI
applications, with 37%
already
implementing
these
technologies, leading all
other industries
in AI usage.
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AI is
transforming
growth
marketing
by revolutionizing
strategies,
personalizing
experiences,
optimizing
metrics,
automating
processes, and
providing
measurable
insights.
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AI in growth
marketing is not
just a trend but
the future,
transforming
customer
engagement and
opening new
horizons for
business growth
and
innovation.
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It shifts
marketing from
mass approaches to
personalization,
predictive
analytics,
enhanced customer
engagement, and
automated
decision-making,
leading to more
impactful and
targeted
strategies.
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The bottom line
is that machine
learning and AI
are the
technologies CMOs
and their teams
need to excel
today.
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The best CMOs
balance the
quant-intensive
nature of running
marketing with
qualitative
factors that make
a company’s brand
and customer
experience unique.
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With greater
insight into how
prospects make
decisions when,
where, and how to
buy, CMOs are
bringing a new
level of intensity
into driving
outcomes.
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Key
Insights:
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Strategy
Revolution:
AI is
transforming
growth
marketing by
revolutionizing
strategies,
personalizing
experiences,
optimizing
metrics,
automating
processes,
and
providing
measurable
insights.
-
Data
Analysis:
AI
technologies
like machine
learning
allow
marketers to
analyze vast
amounts of
data to
uncover key
insights.
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Personalization:
AI enables
marketers to
personalize
every
touchpoint
of the
customer
journey.
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Optimization:
AI helps
optimize
marketing
strategies
and budgets
for
continuous
improvement
based on
real-world
results.
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Collaboration:
AI-driven
insights are
helping to
break down
data silos,
fostering
collaboration
between
marketing
and sales
teams.
-
Quantitative
Focus:
Marketing is
more
analytics
and
quant-driven
than ever
before, with
top CMOs
tracking
essential
metrics and
KPIs.
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⚖️ Unique
Balance:
The best
CMOs balance
quantitative
analysis
with
qualitative
factors to
create
unique brand
and customer
experiences.
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✔️ Enhanced
Decision-Making:
AI provides
greater
insight into
how
prospects
make
decisions,
intensifying
efforts to
drive
outcomes.
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Why This Is
Important:
Acknowledging the
impact of AI in
growth marketing
underscores its
vital role in
driving innovation
and efficiency.
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As you seek to
develop
curiosity-inducing
titles and
navigate the
evolving digital
landscape,
understanding and
leveraging AI can
empower you to
create more
personalized,
impactful
marketing
strategies.
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Embracing AI's
capabilities
allows for greater
collaboration,
deeper insights,
and a more robust
approach to
achieving
sustainable
business growth.
By staying ahead
of these trends,
you can maximize
the potential of
AI in your
marketing efforts
and lead your
brand toward a
successful
future.
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GROWTH
CHANNEL
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How to Win
Sponsors for
Your Newsletter
Using Cold Email
Strategies
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Are you ready
to turn your
newsletter into
a
revenue-generating
powerhouse?
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If you're a
writer or just
stepping into the
writing arena,
thinking of
launching your own
revenue-generating
newsletter, you've
landed in the
perfect
spot.
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More and more
newsletter
creators are
tapping into email
sponsorships to
carve out a
sustainable
income.
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Integrating ads
can significantly
boost your
newsletter's
profitability and
deliver extra
value to your
readers.
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Email
sponsorships
involve a company
paying to showcase
their product or
service within
your
newsletter.
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This advertising
method is
increasingly
favored by
companies seeking
to captivate
potential
customers and
amplify their
sales.
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Email newsletters
are fast becoming
a prime
advertising venue,
largely due to
their impressive
return on
investment
(ROI).
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For newsletter
operators,
sponsorships
present fresh
avenues for
revenue. While
some hesitate to
insert obtrusive
ads into their
content,
sponsorship slots
offer a form of
digital real
estate, sold to
brands that
resonate with your
audience's values,
interests, and
needs.
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How To Find
Sponsorship
Leads
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Finding sponsors
for your
newsletter can
seem daunting, but
with the right
strategies, you
can identify
potential
leads
effectively.
Here's a brief
explanation of
each
approach:
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Track
Newsletters
in Your
Niche:
Begin by
subscribing
to or
following
newsletters
that are
similar to
yours. This
lets you
keep an eye
on emerging
brands and
companies
that sponsor
content
aligned with
your niche.
Regularly
review these
newsletters
to identify
new
advertisers
who might be
interested
in your
audience as
well.
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Buy Leads
from
Reliable
Data
Providers:
If you're
looking to
streamline
the process
and expand
your reach
quickly,
purchasing
leads from
reputable
data
providers
can be
invaluable.
These
providers
have access
to extensive
databases of
companies,
including
those likely
to sponsor
newsletters,
saving you
the effort
of manual
research.
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General
Internet
Search:
For a more
hands-on
approach,
use internet
searches to
find
potential
sponsors
directly.
For example,
if you're
targeting AI
startups,
search for
articles
like "The
Top 100 AI
Startups of
2024". These
lists can be
goldmines
for
discovering
up-and-coming
companies
interested
in gaining
exposure
through
sponsorships.
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By using these
methods, you can
create a scalable
and personalized
approach to
reaching out to
potential
sponsors, such as
starting your cold
email with a
relevant and
recent achievement
they've had, like
being listed in a
top industry
ranking.
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Ready to turn
your email
newsletter into a
revenue stream?
Dive into the comprehensive
guide on how
to monetize
through
sponsorships
and start earning
today! And, do not
forget to check
out the cold email
templates
here
to get
sponsorship.
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If you're looking
to leverage a
newsletter as a
growth channel,
consider a free trial
with
Beehiiv.
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Giphy
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Let’s grow and
monetize our
newsletters
together!
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AI AT WORK
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How to Create
Interactive
Charts with
GPT-4o
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Upload Your
Data File:
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First, upload
your spreadsheet
containing the
content marketing
statistics to
ChatGPT. Ensure
that your file
does not contain
any sensitive
information.
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️♂️Explore Your
Data:
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After uploading,
you can expand the
data file to
explore its
contents. This
step helps you
understand the
structure of your
data and identify
the relevant
columns for your
analysis.
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Create a Pie
Chart:
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Once you have
identified the
columns
representing the
different
categories and
their respective
values, you can
prompt ChatGPT to
create a pie
chart. Use a
prompt like the
following
example:
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Prompt:
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"Create a pie
chart to
display the
total values
of different
categories in
content
marketing
statistics."
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️Interacting
with the
Chart:
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After ChatGPT
generates the
chart, you can
interact with it
directly in the
interface. If you
need to make any
adjustments or
edits, you can
click on the edit
button in the top
right corner of
the chart.
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By following
these steps, you
can visualize your
content marketing
statistics
effectively and
gain insights into
various
categories'
performance. This
process leverages
the capabilities
of ChatGPT and
GPT-4 to
facilitate data
analysis and
presentation.
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Gif by ShalitaGrant on Giphy
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Veroneus
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A
Newsletter
Focused
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AI-Powered
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Strategies
and
Prompting
Techniques.
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AI Tools to
Boost Your
Productivity
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analyses in
minutes.
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